The RANGE Framework, by Jon Peck, founder of RANGE Hospitality Advisory.Recognize: read the operation before anyone fixes it.

The first step, and the one most often skipped. Recognize separates the symptom a business reports from the problem under it, so every step after it works on the right thing.

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Thirty minutes on your schedule. You leave knowing where the problem is.

The question it answers

Why the step exists, and what it asks first.

Every operator arrives with an explanation of what is wrong. Sometimes it is right. More often it is a symptom, or a theory that is easier to live with than what sits under it. Recognize asks one question before any work is scoped: what is wrong under the story the business tells about itself?

The step exists because the fix that matches a symptom is always closer to hand than the fix that matches the cause. In RANGE’s own example, a labor line running two points hot for three straight periods looked like a staffing problem. The cause was a prep system nobody had written down: components built to order in the middle of the rush, every ticket stretched, the closers kept late, and overtime that should never have existed. Cutting hours would have hit the number and left the cause running.

What it reads

What the step does, in practice.

Recognize takes two readings, separately, and only then lays them side by side.

  • The numbers. The P&L read period against period and unit by unit, never as one summary. Prime cost, labor against sales by daypart, and the lines that moved when nothing on the menu or the calendar explains it.
  • The operation in service. A walk through service at more than one unit, at the hours that carry the week: the expo station at its peak, and what the schedule called for set against what the shift needed.
  • What the operator knows. The things leadership is sure of that no report shows, asked for on their own, before anyone looks at the numbers together.

The two readings rarely match, and the gap between them is usually where the problem is. A full dining room is the hardest place to see it, because volume covers for a lot of what is broken underneath.

Jon Peck in a navy suit, standing in a brick-walled restaurant dining room during service, with booths and the open kitchen behind him
In service.Jon Peck in a restaurant dining room.

Questions that make it work

How to tell whether the step is working.

Recognize runs on questions that cannot be answered in the abstract. The useful ones force a specific answer, because a specific answer is hard to rehearse.

If you walked into your busiest location at 7pm this Saturday, what would you see that worries you?

From The RANGE Framework, RANGE Insights

The answer comes back as a station, a person, a wait, or a manager who will be behind by eight o’clock. That is the step working: what the operator already knows and has not yet said out loud.

What do the numbers say is wrong? And what do you know is true that the numbers don’t show?

Asked separately, as RANGE’s framework article recommends

If you skip it

What it costs to skip it or run it out of turn.

Without Recognize, the four steps after it run on the story the business arrived with. Leadership agrees on that story, the plan narrows around it, systems get built for it and managers get trained to it. Each of those feels like progress while it happens.

The most expensive version is the one that looks reasonable. A group asks for a training program, and the training gets delivered, when the need was decision rights nobody had defined. Delivering what was asked for is faster and easier to scope. It is worth a fraction of delivering what was needed.

What it hands to Align

What this step passes on to the next.

A diagnosis in writing: what is wrong, where it starts and what it is costing. It is not a list of everything that could be better. It is one cause, named plainly enough that ownership and operations can read it together and argue with it before anyone spends money on a fix.

Reading for this step

Writing filed under this step, on RANGE Insights and Built Not Born.

Thirty minutes, starting at Recognize.

A first call with Jon Peck is thirty minutes on your schedule. Bring last period’s P&L and the problem you think you have; the call starts where the framework does.

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